Wm. Rogers Mfg. Co., International Silver
Silver Plate Flatware
This classic pattern was named LUFBERRY at its introduction in the year 1915. The word "Lufberry" had topical importance at the time as a popular French-American flying ace named Gervais Raoul Lufbery was in the news for his heroics in WW I.
The distinctive forward point and sleek lines of the propeller-like pattern were designed to inspire feelings of modern progress as demonstrated by flight.
The spelling LUFBERRY for the silver pattern name instead of Lufbery, the aviator's name, may have been a deliberate variation to avoid legal issues with the use of the name.
The LUFBERRY pattern was made at first with blunt knives but later with modern tipped knives. After some years the pattern was discontinued when the novelty of the aviator's accomplishments had faded.
Fast forward to the 1950s: A fashion return to classic streamlines prompted a revival of patterns like the Lufberry.
The American department store giant J.C. Penney selected the pattern for promotion in its chain of stores and named their issue AMERICANA as shown here on a brochure from 1954.
LUFBERRY and AMERICANA are identical in handle pattern styling. However, manufacturing plants often used different size and shape blanks to execute individual utensils. Lengths, widths and even weights may therefore vary slightly from one plant's production to another's. More information on these and other manufacturing variations here.
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